There’s no getting away from it, a huge component of the success of any new business is the marketing plan. Long gone are the days when simply having the best product or tech was enough, now businesses need the content to back it up. Life as a start-up is undeniably tough. The early days of innovation and anticipation eventually give way to the reality of life as a small business. Suddenly, it’s not just your product that you have to consider, but your marketing plan. You already know that a
Articles by Alexey Klochay
In the world of an early-stage startup, collaboration is vital. For a new business to succeed, it’s sometimes necessary for staff members to work outside their comfort zones and lend a hand in other departments. For instance, you might see a CEO get involved in development; Human Resources staff may show up behind the reception desk as needed; and developers could end up writing entries for the weekly technical blog. And while initially this kind of cross-training can make for great
Good content is vital to the success of any technical blog because it provides brand awareness, promotes consumer engagement, and helps the company connect with its audience. This is why it’s important for you to start working on some quality technical writing for your online blog and social media sites. However, before you begin making software blog posts, you might consider a bit of planning. A content schedule gives you and your writers a plan to follow and makes it easier to generate content
We’ve all been there. You invested over half a year working on an innovative new project. The product is perfect. Its features make it stand out, and it’s easy to promote. You can see that it is truly a masterpiece. But then it strikes you. You have to write technical blog posts that explain how it works and give instructions to clients. You can rely on your developers to do that considering they are familiar with the product and they have a better understanding of the project than anyone else.
When you start a business, your only objective is to sell your products. Most business owners are well aware of the fact that there are multiple products in the market that provide the same - if not better - benefits, so something more is needed to ensure their product becomes the obvious choice for customers. Effective marketing is the best way to achieve this. Whenever an individual has created a product and wants to let consumers know about that product, the first thing that needs to occur is