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5 Ways to Improve the Quality of a Technical Blog Post

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Are you looking to publish technical blog posts? If you are, it’s probably one or more of the following goals you’re after:

  • increase the SEO footprint;
  • build trust with the developer audience;
  • decrease churn in your product or service by better informing your prospective customers;
  • reduce the support load by showing your customers how to use your offering effectively.

In all of these cases, the blog posts you produce must be of high quality; otherwise you won’t see the positive results you expect. The components of high blog post quality range from a pleasant reading experience to accurate technical details.

In this article, we walk through 5 ways to improve the quality of your technical blog posts. Use these to update and tweak your existing writing, and have them in mind when creating technical content in the future.

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How to Prioritise Technical Content: A Guide

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You have a successful SaaS product and your customers are happy with your service but you know that you could be doing more when it comes to content creation. A well-thought-out strategy that outlines the benefits of your product is a sure-fire way to increase brand awareness and loyalty. But, if content isn’t your area of expertise, it can be difficult to know where to start. 

If you’ve been paying attention to your audience then it’s likely that you already have numerous topics that you feel would be beneficial for them, common questions or topics that you feel will provide value, for instance. But, choosing the order for your posts is where people tend to falter. This is why we’ve created a straightforward guide that will help you to prioritise your technical blog posts and kick start your digital strategy.

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Three Tips for Choosing a Technical Writing Service

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Congratulations on deciding to work with a technical content agency! Regular, well-written content will help to improve your position in search engine rankings, establish you as a major player in your industry and help you form brand loyalty across your customer base.

But how do you know which agency is right for you? A simple Google search will bring up a list of content writing companies but choosing the best one from this list isn’t easy. We’ve done a little digging and come up with our top three tips for choosing a content writing agency.

We’ve observed what our most successful customers did and have distilled what we saw into the list of 3 tips for choosing a technical writing service.

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How to Approach Technical Blog Content: A 4-Step Guide

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Your product or service is strong. Your website is solid, but still, you worry you’re not getting as many visitors as you’d like. The benefits of creating a stimulating and thought-provoking technical content blog are becoming too obvious to ignore. You are considering ramping up your blog by hiring an in-house team or getting a technical writing agency to help with the content production, but you’re not sure where to start.

When clients in a similar position as you come to us, they often have many ideas of what to write about but don’t quite know how to work with an internal or external technical writing team to make these ideas a reality.

In this article, we share the four-step process that we use to help you create a solid plan for your technical content.

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Technical Writing Agency vs In-House Team: Who Should You Hire?

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There’s no getting away from it, a huge component of the success of any new business is the marketing plan. Long gone are the days when simply having the best product or tech was enough, now businesses need the content to back it up.

Life as a start-up is undeniably tough. The early days of innovation and anticipation eventually give way to the reality of life as a small business. Suddenly, it’s not just your product that you have to consider, but your marketing plan. You already know that a well-thought out strategy could help to grow your customer base but can you justify hiring a marketing team when you have so many other overheads to deal with? 

Many new ventures, feel a little lost at this point but there are two possible options: Hire an in-house marketing team or outsource the work to a technical writing agency. 

Which is the best option for you? Read on for our take.

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