High-quality content is even harder to find today than it was 10 years ago. With companies producing more and more low-quality content every year, it’s easy to think that what’s important is the quantity and not the quality. However, technical businesses and companies seem to have higher demands for value- and strategy-driven content for their writing gigs. Developer marketing requires a unique form of written text that, in turn, requires a unique writer. Each technical company wants to
Outsourcing technical content services may be a smart move for your business. However, working with your agency to develop a proper technical content strategy is even smarter. The real question that most businesses have is how to determine and evaluate the technical writing delivered to meet business requirements. High-quality content must have some markers or criteria through which developers can estimate the quality. Some businesses may use production metrics such as the number of pages or
Almost all small and large businesses have the need for a strong marketing strategy paired with engaging content to truly distinguish their organisation. This holds especially true for technical businesses where the services can be quite complicated. Whether you require the services of one technical writer or several, a technical writing agency has the skills and experience to help you deliver your information to your customers through value-driven content. However, your content will only be as
Technical content writing is not an easy thing to do. It is a skill that takes writers years of training in effective communication as well as technical communication. Engineers and developers often fall victim to the curse of knowledge, whereby they fully understand the technical concepts but fail to explain it to someone who is not an expert. Turning technical jargon and long-form content into accurate and detailed explanations that a majority of people can understand is a talent in itself.
The tech industry can seem intimidating to the average person, which is why it’s so important for tech writers to know how to break down important concepts and write clear and concise posts on even the most technical of topics. To reach the right audience, a technical blog post first needs to decide on its focus: the more focused your post, the more likely that a user will find it through a quick search. Once you’ve got the necessary first click, the blog post should then provide useful and