Congratulations on deciding to work with a technical content agency! Regular, well-written content will help to improve your position in search engine rankings, establish you as a major player in your industry and help you form brand loyalty across your customer base. But, how do you know which agency is right for you? A simple Google search will bring up a list of content writing companies but choosing the best one from this list isn’t easy. We’ve done a little digging and come up with our
How to approach technical blog content: a 4-step guide
Your product or service is strong. Your website is solid but still you worry you’re not getting as many visitors as you’d like. The benefits of creating a stimulating and thought-provoking technical content blog are becoming too obvious to ignore. You are considering ramping up your blog by hiring an in-house team or getting a technical writing agency to help with the content production but you’re not sure where to start. When clients in a similar position as you come to us, they often
Technical content agency vs in-house team: Who should you hire?
There’s no getting away from it, a huge component of the success of any new business is the marketing plan. Long gone are the days when simply having the best product or tech was enough, now businesses need the content to back it up. Life as a start-up is undeniably tough. The early days of innovation and anticipation eventually give way to the reality of life as a small business. Suddenly, it’s not just your product that you have to consider, but your marketing plan. You already know that a
How to optimise developer time when producing technical blog posts
In the world of an early-stage startup, collaboration is vital. For a new business to succeed, it’s sometimes necessary for staff members to work outside their comfort zones and lend a hand in other departments. For instance, you might see a CEO get involved in development; Human Resources staff may show up behind the reception desk as needed; and developers could end up writing entries for the weekly technical blog. And while initially this kind of cross-training can make for great
3 Reasons Why You Need a Content Schedule for Your Technical Blog Posts
Good content is vital to the success of any technical blog because it provides brand awareness, promotes consumer engagement, and helps the company connect with its audience. This is why it’s important for you to start working on some quality technical writing for your online blog and social media sites. However, before you begin making software blog posts, you might consider a bit of planning. A content schedule gives you and your writers a plan to follow and makes it easier to generate content