There’s no getting away from it, a huge component of the success of any new business is the marketing plan. Long gone are the days when simply having the best product or tech was enough, now businesses need the content to back it up.
Life as a start-up is undeniably tough. The early days of innovation and anticipation eventually give way to the reality of life as a small business. Suddenly, it’s not just your product that you have to consider, but your marketing plan. You already know that a well-thought out strategy could help to grow your customer base but can you justify hiring a marketing team when you have so many other overheads to deal with?
Many new ventures, feel a little lost at this point but there are two possible options: Hire an in-house marketing team or outsource the work to a technical writing agency.
Which is the best option for you? Read on for our take.