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Engaging and original technical content

Technical Writing Agency vs In-House Team: Who Should You Hire?

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There’s no getting away from it, a huge component of the success of any new business is the marketing plan. Long gone are the days when simply having the best product or tech was enough, now businesses need the content to back it up.

Life as a start-up is undeniably tough. The early days of innovation and anticipation eventually give way to the reality of life as a small business. Suddenly, it’s not just your product that you have to consider, but your marketing plan. You already know that a well-thought out strategy could help to grow your customer base but can you justify hiring a marketing team when you have so many other overheads to deal with? 

Many new ventures, feel a little lost at this point but there are two possible options: Hire an in-house marketing team or outsource the work to a technical writing agency. 

Which is the best option for you? Read on for our take.

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How to Optimise Developer Time When Producing Technical Blog Posts

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Developer time is scarce, and having developers write technical blog posts takes away their precious time from working on core product features.
As a VP of Growth or a Marketing Manager, you are in a tight spot. On the one hand, developer expertise is necessary to produce high-quality technical content that’s so vital for your marketing strategy. On the other hand, you don’t want to slow down product development.

What do you do? How do you get your technical content strategy kicked off without burdening the engineers?

Our answer is to create leverage. In this article, we walk you through how to create leverage in your technical content creation process. You’ll learn about specific tactics for reducing the developer time required for each post while maintaining the high quality of your content.

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3 Reasons Why You Need a Content Schedule for Your Technical Blog Posts

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Good content is vital to the success of any technical blog because it provides brand awareness, promotes consumer engagement, and helps the company connect with its audience. This is why it?s important for you to start working on some quality technical writing for your online blog and social media sites.

However, before you begin making software blog posts, you might consider a bit of planning. A content schedule gives you and your writers a plan to follow and makes it easier to generate content over time.

A content schedule can be as simple as a sheet of paper filled with titles for upcoming blog posts or as complicated as an Excel document that contains subject matter, items you want to touch on in each post, keywords and phrases that will improve SEO, and specific names of products you want to feature.

Regardless of how detailed your content schedule might be, here are three reasons why a schedule is a must-have for technical blog posts.

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Why Your Developers Should Not be Writing Your Technical Blog Posts

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We?ve all been there. You invested over half a year working on an innovative new project. The product is perfect. Its features make it stand out, and it?s easy to promote. You can see that it is truly a masterpiece. But then it strikes you. You have to write technical blog posts that explain how it works and give instructions to clients.

You can rely on your developers to do that considering they are familiar with the product and they have a better understanding of the project than anyone else. But asking your developers to write content about a product can be a disaster. At best, the blogs will be boring and unattractive. Despite developers working on a project and knowing exactly how good the product is, they aren?t writers. They?re developers. You?re asking them to do something outside of their area of expertise.

Developers can be experts at developing new products, but in most cases, they?ll lack the writing ability it takes to share information about the project in a creative and entertaining way. A way that draws in the audience and creates interest in the project.

So, what will you do?

Well, the first thing to do is stop relying on your developers to do something they aren?t experts in doing. Next, find a technical writing company that is skilled enough to create a piece that accomplishes all you want.

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3 Ways a Technical Content Service Can Transform Your Marketing Strategy

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It’s rare to offer a product or service that’s unique. Most business owners are well aware of other products in the market that compete for the attention of the same core audience you are looking to reach. You know that your offering is better than other solutions, but there is no guarantee that you’ll get the eyes you need to spread this message.

Companies with a deeply technical product or service encounter this marketing problem more frequently than others. The reason is, their competitive differentiation might lie in a subtle detail of how the company’s offering works. This kind of subtle detail, unfortunately, frequently gets lost in the sea of marketing messages.

How can a technology company differentiate itself on the marketing front? How can you get the attention of the right people, without spending more than you can afford on paid advertising?

Our answer: explain your product or service in detail through technical writing and communication. It’s a scalable, long-term approach that, if done right, can deliver a lower cost per acquisition for your business, reduce the sales costs, and deliver a high return on investment.

In this article, we explain how exactly technical writing achieves these results and cover why working with a technical content service is the best way to get started with technical writing on your blog and website.

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