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3 Ways a Technical Content Service Can Transform Your Marketing Strategy

May 14, 2019 by Alexey Klochay

It’s rare to offer a product or service that’s unique. Most business owners are well aware of other products in the market that compete for the attention of the same core audience you are looking to reach. You know that your offering is better than other solutions, but there is no guarantee that you’ll get the eyes you need to spread this message.

Companies with a deeply technical product or service encounter this marketing problem more frequently than others. The reason is, their competitive differentiation might lie in a subtle detail of how the company’s offering works. This kind of subtle detail, unfortunately, frequently gets lost in the sea of marketing messages.

How can a technology company differentiate itself on the marketing front? How can you get the attention of the right people, without spending more than you can afford on paid advertising?

Our answer: explain your product or service in detail through technical writing and communication. It’s a scalable, long-term approach that, if done right, can deliver a lower cost per acquisition for your business, reduce the sales costs, and deliver a high return on investment.

In this article, we explain how exactly technical writing achieves these results and cover why working with a technical content service is the best way to get started with technical writing on your blog and website.

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Filed Under: Technical writing as a marketing strategy

5 Tips for Choosing a Technical Content Writer for Your Team

May 7, 2019 by Christin

This article can help you avoid wasting a lot of time hiring a writer for your technical content.

Have you ever received any content from a writer and realized you just want to give up? It can frustrate you and turn the most straightforward project into something that takes hours or days.

Our list of tips can help you avoid the delays that are caused by writers who don’t meet your needs.

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Filed Under: Team productivity for technical writing

Why You Should Be Hiring a Technical Content Agency and Not a Freelance Technical Writer

April 2, 2019 by Alexey Klochay

As a business owner or a marketing manager, you might think, “I can hire a freelance technical writer to produce high-quality technical blog posts, problem solved.” We believe that just hiring a freelance technical writer isn’t enough to create content that stands out.

In this article, we explain why most companies should be hiring a technical writing agency instead.

Let’s dive in.

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Filed Under: Agency vs. freelancer

What to Expect from High-Level Technical Content

March 26, 2019 by Christin

Outsourcing technical content services may be a smart move for your business. However, working with your agency to develop a proper technical content strategy is even smarter. The real question that most businesses have is how to determine and evaluate the technical writing delivered to meet business requirements.

High-quality content must have some markers or criteria through which developers can estimate the quality. Some businesses may use production metrics such as the number of pages or the hours it took. However, these businesses forget that the purpose of technical documentation is to close the chasm between the business and its customers.

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Filed Under: What to expect from high-level technical content

Best Ways to Work with a Technical Writing Agency

March 19, 2019 by Alexey Klochay

Almost all small and large businesses have the need for a strong marketing strategy paired with engaging content to truly distinguish their organisation. This holds especially true for technical businesses where the services can be quite complicated. Whether you require the services of one technical writer or several, a technical writing agency has the skills and experience to help you deliver your information to your customers through value-driven content.

However, your content will only be as strong as your relationship with the technical writing agency (and their writing skills). Effective collaboration and communication play a crucial role in creating content that offers value to your customers.

When hiring a writing agency, you need to make the most out of their services which often involves careful planning; otherwise, you might end up with poorly crafted content that drives your potential customers away.

Here are a few ways you can ensure an objective and value-driven relationship with your technical writing agency.

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Filed Under: Working with a technical content agency

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