Engaging and original technical content
This article can help you avoid wasting a lot of time hiring a writer for your technical content.
Have you ever received any content from a writer and realized you just want to give up? It can frustrate you and turn the most straightforward project into something that takes hours or days.
Our list of tips can help you avoid the delays that are caused by writers who don’t meet your needs.
The internet has many more pages today than it had ten years ago, but only a small portion of them are high-quality content. Companies and individuals produce more low-quality content every year, and it’s easy to think that what’s important is the quantity and not the quality.
Many technology businesses are struggling to make a dent with their content online because the quality bar for technology content is so much higher. The developer audience is notorious for its attention to detail and, sometimes, firmly held opinions.
As a business owner or a marketing manager, you might think, “I can hire a freelance technical writer to produce high-quality blog posts and documentation, problem solved.” We believe that just hiring a freelance technical writer isn’t enough to create content that stands out.
In this article, we explain why most companies should be hiring a technical writing agency instead.
Outsourcing technical content services may be a smart move for your business. However, working with your agency to develop a proper technical content strategy is even smarter. The real question that most businesses have is how to determine and evaluate the technical writing delivered to meet business requirements.
High-quality content must have some markers or criteria through which developers can estimate the quality. Some businesses may use production metrics such as the number of pages or the hours it took. However, these businesses forget that the purpose of technical documentation is to close the chasm between the business and its customers.
Almost all small and large businesses have the need for a strong marketing strategy paired with engaging content to truly distinguish their organisation. This holds especially true for technical businesses where the services can be quite complicated. Whether you require the services of one technical writer or several, a technical writing agency has the skills and experience to help you deliver your information to your customers through value-driven content.
However, your content will only be as strong as your relationship with the technical writing agency (and their writing skills). Effective collaboration and communication play a crucial role in creating content that offers value to your customers.
When hiring a writing agency, you need to make the most out of their services which often involves careful planning; otherwise, you might end up with poorly crafted content that drives your potential customers away.
Here are a few ways you can ensure an objective and value-driven relationship with your technical writing agency.
Technical content writing is not an easy thing to do. It is a skill that takes writers years of training in effective communication as well as technical communication. Engineers and developers often fall victim to the curse of knowledge, whereby they fully understand the technical concepts but fail to explain it to someone who is not an expert.
Turning technical jargon and long-form content into accurate and detailed explanations that a majority of people can understand is a talent in itself. Explaining technical topics well requires having the right people, a good process, thoughtful planning, and consistency. Getting all of these things right is not easy. This is why businesses and organisations often outsource technical writing services.
According to our experience, here are five reasons why high-quality content is rare.