It’s rare to offer a product or service that’s unique. Most business owners are well aware of other products in the market that compete for the attention of the same core audience you are looking to reach. You know that your offering is better than other solutions, but there is no guarantee that you’ll get the eyes you need to spread this message.
Companies with a deeply technical product or service encounter this marketing problem more frequently than others. The reason is, their competitive differentiation might lie in a subtle detail of how the company’s offering works. This kind of subtle detail, unfortunately, frequently gets lost in the sea of marketing messages.
How can a technology company differentiate itself on the marketing front? How can you get the attention of the right people, without spending more than you can afford on paid advertising?
Our answer: explain your product or service in detail through technical writing and communication. It’s a scalable, long-term approach that, if done right, can deliver a lower cost per acquisition for your business, reduce the sales costs, and deliver a high return on investment.
In this article, we explain how exactly technical writing achieves these results and cover why working with a technical content service is the best way to get started with technical writing on your blog and website.