You have a successful SaaS product and your customers are happy with your service but you know that you could be doing more when it comes to content creation. A well-thought-out strategy that outlines the benefits of your product is a sure-fire way to increase brand awareness and loyalty. But, if content isn’t your area of expertise, it can be difficult to know where to start.
If you’ve been paying attention to your audience then it’s likely that you already have numerous topics that you feel would be beneficial for them, common questions or topics that you feel will provide value, for instance. But, choosing the order for your posts is where people tend to falter. This is why we’ve created a straightforward guide that will help you to prioritise your technical blog posts and kick start your digital strategy.