Developer time is scarce, and having developers write technical blog posts takes away their precious time from working on core product features.
As a VP of Growth or a Marketing Manager, you are in a tight spot. On the one hand, developer expertise is necessary to produce high-quality technical content that’s so vital for your marketing strategy. On the other hand, you don’t want to slow down product development.
What do you do? How do you get your technical content strategy kicked off without burdening the engineers?
Our answer is to create leverage. In this article, we walk you through how to create leverage in your technical content creation process. You’ll learn about specific tactics for reducing the developer time required for each post while maintaining the high quality of your content.