Diagonal Arrow IconBack to all services

Paid Media Services for Technical Software Companies and Startups

"Developers and tech execs don’t click on ads” is a myth that was created by people who don’t want you to succeed in advertising.

In fact, advertising is one of the key growth drivers for the vast majority of the largest devtool companies in the world, both in the product-led and sales-led motions.

So how do you get results through advertising with a technical audience?

You need to create great ads, and then target them to the right sub-sections of your audience.

Sounds simple, doesn’t it?

Marketing teams, however, often make the following mistakes when running paid marketing programs:

  • misunderstanding of the level of demand, and whether there is a need for a demand generation or conversion focus;
  • under-investment in ad creative, resulting in up to 2-5x lower performance and much higher cost than is possible with more creative iteration;
  • incorrect technical setup that causes ad platforms to prioritise the wrong users;
  • a data stack that limits any attribution discussions.

Are you experiencing these issues? We can help.

Our paid media process for technical companies

We work with technical software companies to cover the following ad platforms:

  • Google Ads, including Search, Demand Gen, YouTube
  • Bing / Microsoft Ads
  • Meta Ads (Facebook and Instagram ads)
  • Twitter / X Ads
  • Reddit Ads
  • LinkedIn Ads

Each of the platforms has its own specifics when it comes to advertising to technical audiences, but for all platforms we follow these practices:

  1. Identify marketing and advertising issues, not just ad platform issues

We audit your existing ad accounts to understand where you are currently at and where the opportunities may be. We also talk to your team members to understand if there are any issues that are important to address that the ad accounts are not showing, such as lead quality or low average customer value.

While sometimes opportunity is in adjusting settings in ad platforms to, for example, waste less ad spend on irrelevant audiences or device types, very often the performance is due to a misunderstood or misdiagnosed marketing or advertising problem.

Once we address the core problem, the metrics start moving in the right direction.

  1. Iterate, iterate, iterate

Most marketers and agencies underestimate the amount of effort that it takes to reach next levels of advertising performance.

We maintain focus on solving your specific advertising challenges and deliver towards that goal on a consistent basis.

  1. Copywriting and creative matter

Our background as a content marketing agency lets us produce creative and copy that is a much better fit for a technical audience than what most organisations are doing today.

We bring a robust and fast-paced process for copywriting and creative design, and our copywriting and design teams are there to deliver alongside marketing strategists and performance marketing managers.

  1. Clear reporting makes decisions easier

We invest time in getting the right data and building reports, as well as making sure that there is full alignment between us and the client on what the numbers mean.

What our customers say

Brandon and Oleksii at Wizard on Demand helped us revamp our Google Ads strategy. They created relevant and technical ads which were appealing for our technical audience and generated MQLs and an SQL as well during the first 6-8 weeks.

Ali Devaney, Marketing Lead at Centaur Labs

Oleksii and the Wizard on Demand team just get developers. They know how to build ad creative that actually speaks to engineering teams instead of marketing to them, which makes a big difference in performance and credibility.

Matt Nguyen, Demand Generation Consultant at Demand Hive

Book a meeting to learn more about our paid media services

Thank you! We’ve received your answers. Please check your email for a link to book a discovery call with us.
Oops! Something went wrong while submitting the form.
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
PreferencesDenyAccept