There’s no getting away from it, a huge component of the success of any new business is the marketing plan. Long gone are the days when simply having the best product or tech was enough, now businesses need the content to back it up.
Life as a start-up is undeniably tough. The early days of innovation and anticipation eventually give way to the reality of life as a small business. Suddenly, it’s not just your product that you have to consider, but your marketing plan. You already know that a well-thought out strategy could help to grow your customer base but can you justify hiring a marketing team when you have so many other overheads to deal with?
Many new ventures, feel a little lost at this point but there are two possible options: Hire an in-house marketing team or outsource the work to a technical writing agency.
Which is the best option for you? Read on for our take.
What a technical writing company will do
At its most fundamental level, a technical writing company has the knowledge and expertise to amplify your company’s voice. While you concentrate on making sure that your product or service is the best it possibly can be, a technical writing company can hone in on the benefits of your product and single out why it’s better for your customers than the products offered by your competitors.
A technical writing agency will not only identify your core customers’ number one interests but also make sure that the content that your business puts out speaks directly and convincingly to their wants and desires. As soon as they’ve understood your product, a technical writer can speak about it in an appealing, easy-to-understand way (surprisingly tricky when marketing tech) and create a piece of content that your audience want to read and perhaps even share with friends and colleagues.
So far so appealing but hiring a tech writer isn’t for everyone.
A technical agency might not be right for you
While a technical writing company can help you speak to your audience, for many tech companies and start-ups, like with anything, it’s not right for everyone.
You shouldn’t work with a technical agency…
1. …If you don’t have analytics in place
If you don’t have analytics in place, then a technical writing agency might not be the right fit for you. By analysing data, a business can measure the impact that blogs and content will have. They’ll be able to see how their audience and potential customer base is growing and make better business decisions to improve their products and services. Additionally, technical writers will tailor future content to subjects that the audience have responded well to, thereby increasing ROI. But, without these analytics in place, a business will not be able to see the impact that the content is having so may not be able to justify the investment.
2. …If your blog is a “should” and not a “want”
Many business owners know that they “should” have a blog, but their desires end there. If creating content is something that you feel obliged to do rather than something you actually want to do then hiring a technical writing agency may not be for you. If there’s no clear place in the marketing channel for the blog or content then a business may struggle to see the benefits and thus struggle to justify the financial outlays.
3. …If you don’t have clear marketing priorities
Without clear priorities in your marketing strategy, you can lack drive and focus to perform the task well. Without a clear plan for what content needs to go out when (a technical content agency can help with this), you may struggle to tell your story in a way that engenders loyalty with you and your product.
A technical writing agency is right for you
However, there are numerous businesses that would benefit greatly from working with a content agency. How do you know if you’re one of them? Take a look at the below:
A content writing agency is right for you if…
1. …you have a growth mindset
Do you believe that your success can be enhanced through dedication and hard work? Do you know that your accomplishments are as much to do with having the right attitude as having the right product? Then you’re probably working with a growth mindset.
The “Growth Mindset” theory was developed and popularized by psychologist Carol Dweck. With this mindset, not only do you have the potential to grow, learn and thrive in your industry but you will also see huge benefits when working with experienced external agencies.
Ask yourself, how many customers you will sign up if you increase conversion by 1% by using a technical writing agency. If you already know the answer, then your growth mindset is strong and working with a technical content agency will propel your business forward and position your brand for growth, profit and success.
2. …you want to build your team for the long-term without sacrificing short-term goals
Hiring the perfect content team for your business takes precious time and resources; time and resources that could be dedicated to developing your product and growing your service. If you want to reap the benefits of hiring a knowledgeable content team without sacrificing your short-term performance, then a technical writing agency is almost certainly the right choice for you.
At Wizard on Demand, we help our clients to clarify what works for them. We’ll help you to find your voice, your style and your audience. This insight and knowledge will outlast the initial contract by years.
3. …you appreciate a third-party perspective
Business owners fall into two categories, those who are willing to embrace feedback and benefit from collaboration and those who refuse to accept anyone else’s opinion. At Wizard on Demand, we provide an objective outside eye. We will take a look at your existing content and analyse if something within your marketing strategy could be improved upon. For business owners who are looking to grow and further their business, this could prove invaluable.
So, where do you fall?
If you’re a business looking for growth, then our services could be hugely beneficial for your business. Contact us using the form on our site and find out how we could help you to grow your business.